Local SEO is the single most impactful element to help your business stand out in search results. The amount of local SEO information available on the web can be overwhelming. It’s hard to know where to start. But, I’m here to help. Let’s take a look at the 3 most impactful things you can do to get your business noticed.
Listing Management
Make sure your business is listed everywhere your customers are looking. Google, Yahoo!, Bing, Yellow pages… they all have their own databases. You want to make sure your information is consistent across all of them.
Focus on your NAP (name, address, phone number), it should be the same everywhere including punctuation.
Localize Your Site
Add your city and state to the title tags of your site, this helps search engines better match potential customers to your services or products. It can also be useful to create landing pages with information on each of your locations, including your address, phone number and hours.
Get Connected
Chances are you’re on several social media platforms, help your customers get there. Link your site from places like Google, Facebook, Angie’s List, etc. and make sure your customers are able to get there from your site also.
This can help customers find reviews of your business and show that you’re an authority in your field.
Now you’re all ready to get started moving up the search page rankings.
Need a little more help? Contact me today to start your digital marketing campaign.